The strongest brands and products don't just grow—they're designed to hold through complexity, scale, and technological acceleration.
I'm Meredith—a Brand Strategy & Operations Leader who helps ambitious teams transform vision into scalable infrastructure. My work combines brand thinking with operational clarity, enabling brands and products to grow without compromising their meaning, even as production becomes faster and more automated.
From supporting a YC-backed fintech in maintaining brand coherence across six African markets to building creative systems that withstand viral-scale growth, I bring both cultural fluency and strategic structure to complex challenges. I specialize in designing frameworks that preserve human insight while leveraging emerging tools for efficiency and scale.
I partner with founders, CMOs, COOs, and creative teams to launch products, define brands and their defining moments, build communities, and create the strategic infrastructure that aligns teams and accelerates growth. Whether through consulting or fractional leadership, I help teams stay clear, move faster, and maintain creative coherence through change.
Because brands and products that last aren't just built—they're designed to hold through complexity, scale, and change.









