I’m Meredith, a Creative Director and Brand Systems Strategist who helps ambitious teams bring ideas to life with clarity and scale. My focus is on building creative systems that protect meaning while supporting growth. I combine brand storytelling, design operations, and emerging technology to help teams create work that moves quickly without losing depth.

My experience spans fintech, lifestyle, and luxury sectors. I’ve led creative teams through multi-market expansion, guided brand integration during major transitions, and built frameworks that helped brands grow audiences fivefold. In every context, I’ve worked to keep creativity both high-performing and deeply human.

I believe creative direction is about more than producing great work. It’s about creating the conditions that make great work possible—systems that balance structure with imagination and technology with intuition.

The future of creative leadership depends on how well we design for both speed and substance. That’s the space where I work: where clarity fuels creativity, and where brands are built to last.